Practical
Working with us
What an engagement looks like, what we need from you, and the three conditions under which we would rather not start.
The shape of an engagement
Weeks 1–2 — nothing launches
Establish what an outcome is worth after costs, establish the baseline, verify that measurement works end to end, and review compliance on destinations and claims.
This is unglamorous and it is where campaigns are won. Launching on broken measurement means optimising toward a number that does not describe your business.
Weeks 3–6 — learning
Deliberately limited budget across structured variations. The objective is information, not return, and we say so in advance so the first month is not mistaken for a verdict.
Weeks 7 onward — scaling what held
Budget moves toward what survived, in increments, with explicit attention to the point where additional spend stops paying.
What we need from you
- Ledger access. Without it, measurement is platform self-reporting with extra steps.
- A named decision-maker who can answer within a couple of days.
- Substantiation for claims you want made. If it does not exist, the claim does not run.
- Permission for measurement to contradict the plan. The one that most affects the outcome and the one least often discussed at the start.
Three reasons we would decline
- The product has not found a buyer yet. Paid media scales an existing sale; it does not discover whether one exists. Spending to find out is an expensive form of research.
- The claims cannot be substantiated. Not a moral posture — unsubstantiated claims are what gets accounts suspended, and a suspension takes the history with it.
- The reporting has to look a particular way. If a number is required rather than measured, we are the wrong studio and would rather say so at the first call.
The recommendation that eventually arrives: spend less here. Past a certain point every channel returns less for each additional euro, and continuing to feed it is simply a slower way of wasting the budget. A studio paid a percentage of spend has an obvious reason not to mention it. We put the point in writing at the start of the engagement so that when it comes, it reads as the plan rather than a surprise.
Commercials
Fixed monthly fee, not a percentage of spend. The reason is the paragraph above: a percentage fee pays us more for recommending more spend, which is precisely the advice we most need to be able to give against.
Ending it
Thirty days, either side, no exit fee. Accounts, pixels, creative files, the placement exclusion list and the test log are yours and are handed over in usable form.
The test log is the item people forget to ask for and the one with the longest-lasting value — it is the accumulated record of what worked and what did not, and without it the next agency starts from opinion.
Last reviewed: 11 September 2026